The Bourjois Volume Fast & Perfect Rotating Mascara claims to take only 30 seconds for "Instant & even 360 degrees lash coverage."
There are only a coupe of rotating mascara brushes on the market so the brush of this Bourjois mascara is the main selling point of this product. It rotates clockwise or anti clockwise to cover the eyelashes with a faster application. Depending on the way you hold the wand, you flick the switch either upwards or downwards to get right into the roots of the lashes, which is where you want to focus the mascara for volume, and pull it through the ends for length. I then flick the switch the opposite way and let it glide over the top of my eyelashes.
to avoid the eyelids as well but it is usually disguised by my eyeliner so it's not that bad to me. My eyelashes still feel soft to the touch & not crunchy like some mascaras do.
As for wear, I do not find it flaking off throughout the day.
Sorry for these unflattering close up pictures of my eyeball & unfilled eyebrows & discolouration haha.
Overall I really like this mascara in terms for an easy application with the rotating brush, it makes getting more dramatic lashes so much easier without needing to use falsies all the time!
I was lucky to buy this on sale for $10 as it retails for $26 (in Priceline) but if you were wanting to spend extra money on a good mascara I would recommend this one!
Have you tried this mascara or any other rotating mascara brushes?